How to find bloggers in your niche? There are no two opinions that blogger outreach is a huge method for Content Promotion & Distribution. Building relationships with other bloggers can help you, as a solopreneur, create a network that you can rely on to spread the word about your created content to their fans and followers. I have two pieces of key advice gained from doing a lot of wrong things first, and then painstakingly learning to do it right.
The first piece of advice: think of blogger outreach as slow-cultivation of a network of important contacts. You cannot do it overnight. Cultivating people takes a lot of trust-building, frequent and well-thought out contacting, and most importantly, being visible on their radar all the time. The second piece of advice: the Internet is getting frightfully competitive, so be prepared to give a little more than you get. You want favorable mentions, links, upvotes, sharing and a good word or two? You’d better have something beyond expectation to offer the blogger you are reaching out to.