Social hashtags, like domain names, seem all taken already, don’t they? But if you look hard enough at your brand and its core values – and especially its deeper meaning to its target audiences – you may well unearth some hashtags that can be gems, and turn into valuable brand assets. In some cases, hashtags have become so synonymous with the brands whose qualities they stand for, that we now have hashtags becoming calculable assets when measuring brand equity. Instead of letting your hashtags become just creative happenstances – a searchability device that helps people find your Content For Social Media – develop a deliberate hashtag strategy and you’ll soon be able to reap the financial rewards of it if you really put your marketing muscle behind it.
Tweetbinder have also created a formula for calculating the economic value of a hashtag – because as they say: “Every single hashtag on Twitter has an economic market value that can be calculated. This economic market value is generated by people using the hashtag, which generates impacts for a brand. It is known that many platforms permit users to earn money by tweeting. And brands can also pay Twitter to advertise their hashtags with Twitter Ads.” Of course social hashtags are not just for Twitter, now almost every social channels encourages the use of hashtags!