What is Content Marketing Strategy? One of the best explanations of what it is, comes from Hannah Smith in her article on Distilled.com: “Content Marketing Strategy is the high level vision that guides content development to deliver against a business objective.” From this explanation, it’s clear that you first need a high-level vision of what you want your Content Marketing to achieve, and this vision must be aligned to your most important business objectives.
What must your Content Marketing Strategy contain? The first thing to know is that the more detailed your strategy document is, the more focused and successful your business will be. This is because Content Marketing Strategy helps you name and list all the factors that your business must prioritize. It will help you put targets against each priority, so you know exactly what you are supposed to be doing, day after day, to eventually achieve your objectives. To make this exercise easier for you, we have a 20-questions framework that will help you cover all bases, leaving out nothing at the planning stage. The more thorough your planning is, the more laser-targeted your actions will be, and you’ll achieve the success you want, without wasting unnecessary time, effort and money in the process.