How to design a loyalty program? Before you design a loyalty program for your business, you have to ask yourself: “What does loyalty mean to me and my business? What do I count as loyalty? Is it that my customers will always buy only from me and not my competitors? If that’s so, why would they do that? What’s the factor that would make them trust and reward me with their continued business? Have I asked them? And how do I then reward them in the way that’s most meaningful and motivating for them?”
Our Content Marketing Roundups usually pick topics that most people would consider a question with many possible answers. On a topic like loyalty rewards programs, every business and every entrepreneur may have a different view of what loyalty is and what is the best way to incentivize it. There can be no “one size fits all”. Also there is no room for tired old ideas. People like to be rewarded with something innovative, rather than just with money or a bunch of hackneyed bonuses. That’s why we have chosen this topic, for you to get suggestions from those who’ve got smart thoughts on it.
Our picks for this Content Marketing RoundUp include some great quotes from the blog posts of Sallie Burnett, Sophia Bernazzani, Attila Kecsmar, Alex McEachern, Patrick Trochaniak, Ronald Dod, Yu-Kai Chou and Heidi Zak. I hope their writings open your mind to the ways to look at loyalty and rewards. All of them seem to stress that loyalty can be as marketers see it, but rewards must be what customers see as rewards!