Steal your competition’s content marketing tactics … since content marketing is no less than a battle, and all’s fair in love and war, setting your strategy to steal your competitor’s thunder is clean and above-board. Have no hesitation on that account! Steel your conscience to steal the best from your competitor (sorry for the awful pun!).
But don’t get me wrong … we are not talking of any dirty-tricks Content Marketing Strategy here. Stealing from your competitors does not mean espionage or any other abhorrent methods. You don’t need to do all that messy stuff if you have your eyes on the brands that matter, have your ears to the ground, have the best interests of customers at heart, and have decency and ethics as your non-negotiable principles. Read on to see some great ways to steal the thunder from your competition, largely by making inroads into their marketing patterns and by making them irrelevant!