Aside From Hard Skills And Soft Skills, It’s Business Savvy You Need Be Skilled At
As a solopreneur, the skills you may need to master Knowledge Commerce are many. You would need elementary practical skills in things like writing, photo editing, sound recording, coding, data management – and the knowledge of how to work with WordPress.
But beyond such basics, for which there are plenty of books or outsourced help, there are also some soft skills no one talks about that are crucial. Like the ability to network with peers or persuade customers, or the skills to articulate and project your brand …
Jeff Bullas, who is among the top voices in Internet marketing, explains this need for a macro approach in the marketer’s repertoire: “It’s about understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.”
At Solohacks Academy, we think you need both hard and soft skills in three areas: managing information, managing customers and managing to be at the cutting edge. Often, it’s savvy you need, over and beyond just skills.