knowledge commerce

Use Influencer Marketing As A Force Multiplier For Knowledge Commerce

Pick Some Top Social Influencers In Your Niche And Use Them To 10X, 20X Or 30X Your Marketing

One of the smartest ways to make use of social media is to do influencer marketing. It’s far easier to appeal to your target audiences via someone who already holds sway over masses of them.

Influencer marketing is a brilliant way to increase audience trust, generate revenue, and instigate meaningful, positive, and sales-driven conversations for your brand. But picking the wrong influencers will only lead to a waste of your time, effort, and money.

See if your target audiences resonate with any particular influencers, and then choose your influencers wisely. Choose influencers not by how powerful they are, but by what they can do for your business goals.

At Solohacks Academy, we believe that influencers, like all people, enjoy feeling important. It’s a human need. So don’t ever look at top influencers defensively, and feel as if they are doing your brand a favour. Use their power with confidence to strike your targets.

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Use Blog Commenting To Boost Your Marketing For Knowledge Commerce

By Shobha Ponnappa Leave a Comment

Blog Commenting Delivers The Big Four Gains: Traffic, Engagement, Brand Awareness and Brand Authority

After Matt Cutts (of Google’s anti-spam team) gave us a thumbs-down on blog commenting, people who had been mindlessly, and rabidly, building backlinks from blog commenting suddenly realized that Google was going to frown upon any activity done “just for backlinks”.

Many high authority blogs, in fact, shut down their comments features so as not to attract the kind of user-generated comments that are considered low-quality fodder, or punishable by Google. So we’re now left with the question: Is blog commenting still worth it?

When I asked around, I expected to draw at least a few negative responses to blog commenting, but I am surprised that NO ONE really has decided to drop it as a worthless marketing idea! If anything, there still seems substantial positivity about blog commenting.

At Solohacks Academy, we ourselves have gained massively from the idea that blog commenting is one of those booster marketing techniques with massive influencer-network-building value.

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Use Blogging As Your Swiss Army Knife For Your Knowledge Commerce

By Shobha Ponnappa Leave a Comment

Blogging Is A Nine-Edged Multi-Tool That Needs To Be Wielded With Deft Precision To Carve Out Results

Haven’t we all often heard the rather general advice that our blog posts should all have “a great beginning, a fact-filled middle and persuasive ending”. If you’re into Knowledge Commerce, you’ll use blogging a lot for marketing – and these are the words about blogging you’ll hear a lot.

We are also told our blog posts should be based on keywords and written for both people and search engines. Further, many people give us many methods to churn blog posts out at scale.

All this is great advice in its own way, but it barely touches the point I want you to see. Your every blog post can be a Swiss Army Knife. It can be a multi-tool. Every part of a well-written blog post can serve a different purpose in helping you work on your customer.

At Solohacks Academy, our experience is that blogging is too important a marketing tool to be handled carelessly. Blogging is about precision. There are nine sharp edges to blogging, each of which can deliver value to your consumer and to you.

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Use Millennials Marketing To Follow Growth In Knowledge Commerce

By Shobha Ponnappa Leave a Comment

One Customer Segment You Must Target Assiduously Is The Millennials. They Will Lead You Towards Growth

Marketing your knowledge products to millennials can be both challenging and exciting. We are talking of the buzzing generation of those born between the years of 1982 and 2004, who are the most prolific online buyers of all kinds of products online.

When this generation was born and growing up, the Internet was already there – and so this is the first generation of “pure digital natives” we have on this earth. They are also often referred to as the “me generation,” “Gen Y” or the “selfie generation”.

It can also help you grow your Knowledge Commerce business with this generation of customers, if you target them and follow their path towards the future. Millennials have a voracious appetite for information and learning. They also have an unerring instinct for the right trends and technologies to follow. They are among the early adopters of anything worthwhile on the Internet.

Millennials are also believed to be the most influential generation to date, with buying power of at least $200 billion at their disposal. At Solohacks Academy, we believe that if we target the millennials, without feeling intimidated by their scale and energy levels, they will show us the way to grow with them.

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Use Evergreen Webinars As A Smart Ploy For Your Knowledge Commerce

By Shobha Ponnappa Leave a Comment

With Automated Evergreen Webinars, Record Once And Run Repeatedly. And Convert Your Customers With Ease

You are an already overburdened solopreneur in Knowledge Commerce. Your content creation workload is enormous. You have no bandwidth to be conducting live events like webinars to push your selling a notch higher. Right?

But you also know that among all content types and formats, webinars are powerful. A Content Marketing Institute study found this: webinars are in the top five effective content marketing tactics. But you don’t have the time to conduct live webinar events every now and again. Right again?

Well, there’s a smart solution you can use to propel your customer-prospects over the edge. Convert them from dithering to buying by creating “evergreen webinars”.

What’s that you ask? At Solohacks Academy, we will show you exactly what evergreen webinars are. See how you can use them as potent selling tools. You don’t need to run regular live events, but you can achieve the same results as if you did. These days evergreen webinars do a fabulous job of offering the experience of live webinars, complete with interactivity simulation.

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