knowledge commerce

How To Protect Your Online Course From Thieves … 10 Master Strokes

Before You Try To Protect Your Online Course From Thieves, Know That No Method Is Foolproof. That’s Why We Aim To Convert Our Smartest Thieves Into Affiliates

You can hire the best Intellectual Property attorneys in town, but clever thieves only get cleverer by the day. Online course-creators really have no choice. You can do your best to protect your online courses, but every now and again, the pirates will outsmart you.

Some course-creators have a fit when their course videos or downloadable courseware gets pinched and resold under another brand name. Some other course-creators though adopt a more blasé attitude.

They figure that a little thievery actually may end up promoting their original courses, especially if the thieves are not ultra-careful. Some thieves do such a scrappy pinching job at speed, that they forget to clean up fully, and they leave many clues that leads back to your original course.

At Solohacks Academy, we believe in doing everything legal to protect our brainchild, but beyond that if we spot a reasonably intelligent thief, we make him an affiliate earning offer he cannot refuse. He knows we know about him, so he gladly takes us up on the offer and we have a win-win.

[Read more…]

How To Price Your Online Course For High Revenues … 10 Mighty Hints

By Shobha Ponnappa Leave a Comment

To Price Your Online Course High For Big Revenues, Understand Your Psychology And That Of Buyers. Any Price Can Be Justified If You’re Ready To Be Audacious

It is sad to see so many course-creators box themselves into a low-priced strategy hoping to catch more students that way. In fact, they are all doing the exact opposite of what buyer psychology demands.

When people buy courses, they are not buying products or services. They are not even buying courses. They are buying new improved versions of themselves after completion of the course.

Online courses are opportunities people grab at to make themselves better at many things, and they see the price tag of courses as self-investments. Or if they don’t, you have to make them see it that way.

At Solohacks Academy, we believe that many a course-creator downgrades the purchasing power and willpower of his customers to buy high-priced courses, because he evaluates them via his own low self-esteem. Learn to be audacious to sell online courses with aplomb.

[Read more…]

How To Create A Sales Funnel For Your Online Course … 10 Step Cycle

By Shobha Ponnappa Leave a Comment

To Create A Total Sales Funnel For Your Online Course, Catch People Before They Even Feel The Need, And Grow Them Into Buyers, Repurchasers, And Advocates

The smartest way to be able to sell high-priced courses is to actually plan to help people start their course-buying journeys solely with you, by attracting them early into your sales funnel – and then never letting them drop out.

Not only should your sales funnel help them buy once from you, but you must marshall them till they purchase more and more from you. You must also make them advocates of your brand, bringing in their networks of friends.

It’s a sad truth of online marketing that the potential customers you educate and nudge, often end up as customers of your competitors because your sales funnel leaks in all the wrong places. We want you to plug those gaps and keep your potential customers solely with yourself, end to end, on their buying journeys.

At Solohacks Academy, we believe that if you can you can guide customers throughout their buying journeys, the more trust you can build … which makes it then easier to see highly-priced courses to them.

[Read more…]

How To Teach Online Courses With Great Skill … 10 Captivating Ways

By Shobha Ponnappa Leave a Comment

Teaching Online Courses Is A Skill Every Knowledge Commerce Marketer Must Master. The Way You Teach Can Get You More Students Than You Ever Thought

Teaching any physical class is hard enough. Being able to captivate the audiences in front of you is easier said than done. But it’s all a lot harder when you’re teaching online courses to an audience whose faces you can’t even see.

How do you know if you’re getting your students attention and keeping it? How do you know if they are loving your teaching style or hating it? How do tell from their body language whether they are comfortable with you and actually enjoying the lectures?

Online course-teaching skills are special. If you look to engage and educate your students by gauging their moods first, you’ll have no reference point. Instead you have to first consciously lead them into a mood where they may want to listen. You have to take the initiative to get them started into absorbing and thinking.

At Solohacks Academy, we believe that great teachers of online courses are those who learn to direct their hidden audiences towards rapt attention, instead of relying on students state-of-mind to cue them into the right teaching wavelength.

[Read more…]

How To Market Online Courses To Galvanize Sales … 10 Quick Tricks

By Shobha Ponnappa Leave a Comment

How Do You Find The Energy To Market Your Course Online After Draining Yourself Just Creating It? Quick Ways To Get The Word Around And Get Sign-Ups

Experts say 20% of your time should be devoted to creating your online course and 80% of your time should be devoted to marketing and promoting it. Unfortunately, most of us only have have 20% energy left after creating our courses with 80% of our energies.

Also, marketing and promotion aren’t just about launch-time tactics. They have to be ongoing activities, till your course starts gaining steady and reliable traction, attention, traffic and students.

There are ten strategies that work quite fast for me. I have compiled these very do-able options for you. We are all solopreneurs who have very limited bandwidth for marketing, so we need tactics that are easy to implement and easy to sustain.

At Solohacks Academy, we are constantly on the lookout for marketing ideas that will give us more bang for the buck, and more results for energy spent. So here are our ideas for solopreneur course marketers that you too can try out, to get a faster cache of customers.

[Read more…]

How To Structure An Online Course With Ease … 10 Uncomplicated Hacks

By Shobha Ponnappa Leave a Comment

It’s Easy To Structure A Great Online Course Using Our Uncomplicated Format. Solve Customers’ Pain-Points, Explain Any Topic, Or Teach Anything. It Always Works

There are lots of formats available online as templates for course-structuring. But there’s one simple structure that works every time, no matter what topic you decide to teach. It is based on learner psychology, and appeals to both beginner students as well as advanced students.

If you follow this simple structure you will feel like you have really provided handsome value for your target audiences – and they will agree. Because this one format is designed to get to the heart of any topic, locate the customers’ pain-points or learning goals, and address their needs directly in a thoroughly satisfying way.

Remember, all course content has to meet customer goals. That is how success is evaluated by students, who then spread word-of-mouth about your course to friends and colleagues.

At Solohacks Academy, we stumbled on this format by accident, but were surprised with the stupendous results it delivers every time. We thought it’s about time to let the world know that there’s a course format that works like the blazes. Try it out for yourself too.

[Read more…]