Write Your Mission Statement – And Your Goals – Not For The Amount Of Money You Want To Make. Instead, State Your Business “Why”. Money Will Follow.
If you’ve noticed the image we’ve used on this article, you may wonder what’s the connection between your mission statement and goals and the amount of wealth you can make in your solopreneur Knowledge Commerce business.
Why have we used a picture of a man looking into the far distance and throwing a shadow of dollars behind him?
Most people would think that the more clearly your mission statement and your goals specify the kind of money you want to make, the more money you will make. But, at Solohacks Academy, we’ve discovered that the exact opposite is true.
Both your mission statement and goals have to be nothing about the quantum of money you want to make. Instead, it should be about your larger, and more universal, goal on how you can help others (your target audiences) achieve whatever “value” they desire. The paradox of life, and business, is that in helping others achieve their cherished “value”, you stir up your own ability to create wealth.