“Make money online blogging.” These must be among the most searched keywords in Google, but most people when they look to make money by blogging are asking themselves: “How can I monetize my blog?” The answers to that question are usually ideas like adding Adsense ads, building affiliate product income from recommendations made on the blog, allowing advertising space on the blog, adding text links in return for payment, or charging other writers for guest blog posting on your blog, and so on.
Blogging is indeed among the top Content Types & Formats, and a lot of hopes of making money by the millions with an online business start with blogging. But the problem hits you in the face soon enough, that you can go by for years receiving none of the acclaim or money you thought you could get. Notice how ideas like “monetizing your blog” abound across the Internet, where bloggers are simply advised to aim to build a blog around their “passion” or “researched niche”, even if their expertise in the subject is shallow. They then create zillions of blog posts around arduously-picked “longtail keywords” … and all this work just to be satisfied with paltry earnings from small sponsorship or commission sources? Is this what blogging should be about, a daily grind for scraping a few survival pennies? This begs the question: should you be looking to monetize your blog, or should you be looking to monetize your mind?