In Case You Didn’t Notice, The Good Ol’ Newsletters Are Back In Business Like Never Before, And How
We all are making the mistake of thinking newsletters are old hat in the online world. But what do you know, newsletters are making a huge comeback in the digital space.
As Contently writes: “Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable.”
How are newsletters different from any other email marketing? The difference is this. Newsletters offer “roundups” that people find easier to catch up with. They arrive less frequently, but have a lot of topically-clustered information.
In a world of “emails-as-letters”, these are “emails-as-mini-magazines”. Instead of receiving endless small spammy emails, people seem to be returning to the preference for the more substantial newsletters.
At Solohacks Academy, we think Knowledge Commerce marketers who send out newsletters hold “convenience” and “attention focus” of the subscriber uppermost. Brands that consolidate and send relevant, valuable newsletters help subscribers. They reduce the email-receiving load for subscribers, while increasing the email-content value.