Content marketing mistakes are extremely common – but don’t for a moment assume that only beginners make mistakes. A lot of content marketers, well into business, often tend to forget the basics that got them started, and they lose their chords of connection with their target readers. They then cannot fathom how to get back the “vibes”. That’s why it helps all content marketers to ask themselves every day of their lives: Who am I writing content for? What should this content achieve for my readers? Will this content I’m writing be seen by them as valuable? Have I tuned into their wavelengths?
Content Marketing Basics are all about knowing what you’re creating or writing, for whom, and why. The moment you lose sight of the purpose and impact of your content on your potential customers, you will start to lose that ability to strike the goals you have in mind for your business and its marketing. Always stay in control of what you do in content marketing, and don’t take your eyes off the customer-connect. There is no such thing as writing for the heck of it, when you’re a serious content marketer!