Push Notifications Can Be Powerful In Marketing To Get Potential Customers To Take The Next Step. But There’s A Right And Wrong Way To Using Them.
In simple language, push notifications (or push messages) are like reminders. They pop up on our devices and notify us of hot news, important updates and other information. from websites and mobile apps.
If they are successful in grabbing our attention, we click on them. We follow them to the app or website they came from. With mobile push notifications, messages will display even if the app that sent it isn’t in use.
Push notifications also may or may not have small images or logos along with text. It’s the innovative way we use them that makes such a big difference.
At Solohacks Academy, we believe most marketers fear push notifications because the technology behind them sounds challenging. But it’s actually simple to use push-notification service providers. Look for those who offer “mobile-plus-web” push as a bundle. The service providers will take care of the technology.