Measure Your Site’s Performance, But Don’t Get Stuck In Numbers. Get Insights On User Behaviour.
Measuring the performance of your website, to see how users interact with your content and products, is something all solopreneur Knowledge Marketers should do regularly. But it shouldn’t just be about the data and metrics you collect. What will you do with all the data? What do you aim to find out?
From the statistics you gather, you have to analyze if user behavior on your site is what you want it to be. You have to get insights on how your potential customer sees your site’s value.
User behavior shows you how any user typically interacts with your pages and posts. By measuring site performance and studying user behavior, you can figure out not only how many people are interacting with your site, but also which pages bring them to your site in the first place, and which pages they engage with the most.
At Solohacks Academy, we recommend studying site performance and user behavior via three sets of parameters. One, see how people behave on arrival at your site from Google. Two, see how site users behave with the usage of your site. And three, see how they behave with your social media posts. Organic search traffic from Google, and social media traffic, are usually the two biggest sources of site visitors. So user behavior in these areas is very important to monitor.