Micro marketing is ideal for over-extended solopreneurs to try, because it calls for extremely narrowed but extremely intensive focus on small groups of highly targeted audiences. It is based on the idea that if you break down your already tight niche into smaller and smaller segments of specific audiences to target, you can hit the sales threshold faster than otherwise.
Why does micro marketing, as specific Content Marketing Strategy, work faster? The primary reason is that when you address small groups of people whose pain points you can understand deeply, and focus on with great detail, your blog posts and other marketing communication can be very concentrated to their needs. Your words can resonate with audiences better and at an emotional and empathetic level. Your audiences instinctively begin to feel that you know them and their issues very well, and they feel as if you are writing for them, almost on a one-to-one basis. Trust bonds develop faster when people feel “understood” … and as trust builds, so does sales.