Extracting maximum traffic from social media calls for both – being socially active and having a strategic campaign with clear objectives. Most often, the reasons solopreneurs don’t see enough traffic and traction on the social media may be either because they have no set plan – or they have a plan, but they get sidetracked by the social interactions flow. They get caught in the melee instead of being able to control it.
No matter how small your business, or how obscure your niche, there is an audience out there on some social media platform that’s just right for you. You can extract the maximum traffic from social media channels if you aim at a specific small targets, one by one, and learn how to lead and direct the ebb and flow of social conversations towards your messaging. This is impossible to learn if you cast your net far and wide on the social media and try to get too much done in too short a time. The beauty of targeting small but specific segments on Facebook, Twitter, LinkedIn and other channels is that you’ll also get deeper insights about your target audiences and their behaviors by interacting with them intensively rather than showing up as an “at-large” presence..