Telling Your Brand’s Story To Avid Audiences Is Like Making Connections Between Kindred Spirits
It’s a tested axion in the online world, that the more people like you, the more they are likely to do business with you. In Knowledge Commerce you are the brand – because it’s your knowledge you’re selling as ebooks or courses or memberships or consulting services. The more likable you make your brand, the more business you reap.
One of the marketing tools online brands must use artfully is “brand storytelling”. What’s this? People love stories. Stories hook them emotionally and they get engrossed in its details. Using storytelling techniques, you tell people the back story of your brand. What got you changed from where you were into forming your business and brand, what challenges you encountered and overcame along the way, and how you are now succeeding. You encourage customers to tell their stories too – instead of cloaking these as boring case studies.
Why is it more powerful when you tell people stories, instead of just being businesslike? As Clifford Chi writes, “Just like your favorite books and movies’ characters, if you can craft a compelling brand story, your audience will remember who you are, develop empathy for you, and, ultimately, care about you.”
At Solohacks Academy, we have discovered several nuances about brand storytelling as a masterful marketing tool. We can show you how to finesse your stories, how to build stories with all the emotional ingredients, how to make the customers the heroes, and a lot more. Read on.