Solopreneur Content Marketer Skills that you will need to master are many. Solopreneurs in the content marketing sphere would need elementary practical skills in things like writing, photo editing, sound recording, coding, data management – and the knowledge of how to work with WordPress. But beyond the Content Marketing Basics, for which there are plenty of books or outsourced help, there are also some soft skills no one talks about that are crucial.
Jeff Bullas, who is among the top voices in content marketing explains, in the FirebrandTalent.com blog, this need for a macro approach in the marketer’s repertoire: “Being a content marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.” It’s that kind of savvy you need, more than just skills.