Who is a solopreneur? On the face of it, the word “solopreneur” reflects those who would like to be entrepreneurs, but also be the “lone hand” in their businesses. This much is the truth about them.
But the rest of the perceptions that most of us have about solopreneurs and their business success is not always correct, say industry insiders. For instance, we may think solopreneurs are people with very small businesses; they work from home with a small website; they are introverts; they are awkward about marketing or networking; they prefer to be more online than offline in maintaining contact with others; they may often be the products of failed careers; they may be non-conformists cocking a snook at the 9-to-5 working brigade …and so on.
All these kinds of notions are simply an unfair slotting of solopreneurs into a stereotype that many solopreneurs don’t really fit. So let’s see who is not a solopreneur, to really understand who is a solopreneur!