Growth Hacking Priorities need to be anchored firmly to the stage of the Purchase Funnel. When you can ensure that customers are marshalled with single-pointed aim towards purchases, using Content Growth Hacking processes, achieving your growth becomes a sequenced and streamlined exercise. Marketers are all aware of the three stages of the purchase funnel.
At the Top of the Funnel (TOFU) the objective is to attract potential customers towards your products or services. At the Middle of the Funnel (MOFU), the objective is to nurture potential customers into deepening their buying interest in your products or services. And at the the Bottom of the Funnel (BOFU) the objective is to push for customers to make the actual purchases of your products or services. The question is: does your funnel leak valuable prospects out, and if so where should you focus your growth hacking to make the maximum impact?