User behavior metrics are among the important Content Analytics & ROI factors that solopreneurs should be very conscious of. They show us how any user typically interacts with your pages and posts. By studying user behavior metrics, you can figure out not only how many people are interacting with your site, but also which pages bring them to your site in the first place, and which pages they engage with the most.
But beyond these insights, user behavior metrics have also become important factors affecting how Google ranks your page in the SERPs. Google sees user behavior on your site as an indicator of how relevant the user feels your page is to his search intention. The big six metrics that I see as most indicative of the performance of your site’s “user engagement power” are the ones described below. These metrics can help show if your Content Marketing is able to hold the people who come to your site, or get them to come back often. (Some of these metrics also have their flip sides, which you have to be aware of.)