What Positioning Do You Occupy In The Minds Of Your Audiences, And How Can You Make It Stand Apart?
There are two concepts that are closely interlinked in marketing. At Solohacks Academy, we think both are critically important to plan carefully when you start out in a Knowledge Commerce business – or indeed any business.
One concept is that of “positioning”. Positioning is about how you state your difference from your competitors. What do you offer that they don’t? What is that differential that will always separate you from other marketers because it is your rare uniqueness?
The second concept is that of your “value-proposition”. To get your value-proposition, you have to first gauge what your potential customer’s biggest pain-point is. Then you have to see how you can solve this big pain best because of your uniqueness i.e. your positioning. You have to let the customer know that your uniqueness is what can solve his pain point the best – and why.
This is how the positioning you state as your difference in the market becomes relevant to the consumer as an answer to his pain point. Positioning and value-propositions cannot exist meaningfully without each other.