Writing like a pro for content marketing gets easier with time and practice. Most content-marketing solopreneurs struggle initially, but become adept soon enough. There was a time, a few years ago, when the raging debate was whether we should write for the search engines (and stuff keywords into our articles) or whether we should write for people and sound natural and not made-for-Google. Fortunately, Google became more intelligent like a human, and so we can now write articles for our content marketing aimed at people – and Google, in fact, values that!
When writing like a polished pro, it’s not so much about grammar, headlines, being a good copywriter or having a journalistic background. Content writing expertise is a bit different. All good writing qualities are important, but most important of all is to know your audience very well and to write what they want to hear. And added to that,you have to find the fun in writing, and to find your “mojo. When you have to write a lot, day after day, writing elegantly had better become one of your joys. It’s not a science, it’s an art. Be true to yourself, be empathetic with your audiences, and go have fun. That’s the small secret to big writing!